Phoenix Senior Living Proposal

Over 100 combined years of senior living experience to help Phoenix Senior Living turn marketing into measurable occupancy growth. Watch a short message from Kaleb, then dive into our complete response in our proposal below.

A Personalized Message From Our CEO, Kaleb

Senior living Marketing

Case studies

The following case studies show how Grit & Gravel's full-funnel approach performs in real senior living markets, from stabilizing a struggling community to sustaining occupancy at scale. Each example includes the metrics behind the results: lead volume, conversion rates, cost per move-in, and resident lifetime value. Together, they reflect the same strategic model Phoenix Senior Living would put to work.

From Receivership to 90% Occupied: A Senior Living Turnaround

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$103.90 vs. $431: Cutting Lead Costs by 76% in 90 Days

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testimonials
Working with Grit & Gravel has been truly eye-opening. It has shown us what is possible when our agency obsesses over the same details that we do, and lives or dies by the occupancy number. They work with genuine curiosity and passion which, when combined with a “can do” attitude is really powerful. I absolutely believe Grit & Gravel are key to our commercial success and love being in partnership with them.

Honor Barrat

Chief Executive, Birchgrove Management Services

If you want to grow your business - G&G is the team that gets things accomplished.

Jeff Gronemeyer

Regional Director of Sales and Marketing, Charter Senior Living

Thanks to Grit & Gravel, our communities' marketing has gone from dozens of changing hands in the kitchen to one uniform goal: driving increased occupancy and revenue. Our partnership has created more time, scale, and laughs for our team across our organization.

Nick Jasmon

VP of Business Development, AHMG

one proposal. Two Formats.

There are two ways to explore our response to Phoenix Senior Living's RFP. Read the full story in our visual proposal, or go straight to your questions in the spreadsheet.

Our Visual Proposal

Use this version for the full story, our approach, strategy, and case studies, presented in a designed, easy-to-scan format.
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The Q&A Spreadsheet

Use this version if you'd like to access all our answers to your specific questions in an easy to process spreadsheet format.
view Q&A Spreadsheet
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